Natura

Natura was founded by father and son team, Harry and Ralph Rossdeutscher, Natura was created out of a desire to solve the mystery behind having a healthier, more abundant lifestyle as research led to the discovery of just how much a quality night’s sleep contributed to a productive daily life style. Natura’s founders searched for a solution that would help people sleep well in order to live better.

As a result in 1994, Natura world Inc was born.

Rossdeutscher and Son found that, while many mattresses on the market looked plush and luxurious and even felt comfortable when tested in the store, these mattresses failed to address the more serious long term issues such as continual back pain, restless sleep, and waking up groggy and tired. They discovered that consumers were in need of healthy sleep in order to respond to the demands of the day. The Rossdeutscher team set out to create a total sleep solution with benefits that were more than just “skin deep”

Researching how the body moves and body activity during sleep, they created a bed that was designed to work with the body, not against it. Their classic IV bed with its patented double slat technology was an immediate success. The bed was received enthusiastically by consumers and was both endorsed and recommended by the Canadian physiotherapy association. This started the ball rolling towards the creation of a luxurious, healthy line of natural bedding, as well as the manufacturing of numerous innovative sleep enhancing products to help people wake up to a better day.

Since 2007 Cumberland bedding have shared the same green dream as Natura World. Embanking on their own ‘green’ mattress collection. After Launching the range a customer approached Cumberland Bedding Company and asked if they had been given the “stamp” of approval from soil association, although Cumberland Bedding Company’s mattress fillings were Natural & Green, soil association would not certify the products. This then led Cumberland Bedding to Natura World!

In 2009, after working side by side with Cumberland Bedding’s Director Stephen Faint taking regular trips to Canada. It was agreed that Cumberland would be the only UK licensed manufacture of Natura Worlds Products. “I am extremely enthusiastic about our joint venture with Natura World” says Stephen Faint. As a result of Natura World and Cumberland Bedding, Natura products are now soil association certified Ralph Rossdeutscher President and founder of Natura World Inc says “We’re very excited to be partnering with Cumberland Bedding, delivering natural and organic sleep solutions to the UK market Cumberland Bedding shares the same business philosophy as Natura, and we’re proud to be approved by the soil association through Cumberland Bedding. We’re looking forward to a bright, organic future of healthy sleep for all.”